The $272,000 Lamborghini Urus is king of the SUVs, but it's missing some magic. The Urus is Lamborghini's first modern SUV and is already the automaker's most popular model. The reason behind its popularity is obvious; it's a practical Lamborghini. The Urus is the culmination of a major trend, kicked off by Porsche over a decade ago with the Cayenne and more recently pushed forward by Maserati, Alfa Romero, Jaguar, and Bentley (and soon, Rolls-Royce): the luxury SUV from brands that we might have once though would never do an SUV.
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